The Feel Good Sandwich

What is the best way to deliver bad news or give someone criticism? The Feel Good Sandwich is a technique I learned in Air Force going through NCO Academy.…

Use Micro-Commitments to Convert More Internet Leads

My Facebook friend RJ Avery asked “How to get commitment from the typically fickle Internet Generation when it comes to important purchases like Homes and Cars?” I give a quick answer in this video and share an idea called micro-commitments to convert more internet leads you get through your website, paid ads, or organically through...