682-351-3712 nick (at) salesclubhouse (dot) com

Halloween Loan Officer Tip to Get Realtors Attention for $5

This is a simple strategy with several ideas in this video to use Halloween to get Realtors attention you have been courting for a while. Of course this isn’t some giant end-all-be-all solution but they will (hopefully) make the Realtor laugh and want to reach out to you for a chat. And isn’t that the...

How Do You Target Renters With Facebook Ads?

This video covers how to target renters with Facebook ads from the series on NillaNickTV answering the 10 most common questions about paid Facebook ads for loan officers and Realtors. There are crazy ways to niche down an audience in the Facebook Ads Manager and the Power Editor. You can view the full playlist with more videos about different ways to use paid ads. Target Renters With Facebook Ads: Are you busy and would rather get help with these ads? Here’s a sample from 24 hours with one of our clients: Shoot me a message and let’s chat about our monthly traffic and leads program for loan officers and Realtors. You can get an additional 500, 1000, or more people to your website every month to get more hot leads....

Virtual Tours Suck! Here’s What These Realtors Do Instead…

In the time before video was available in all our pockets, there was thing called a Virtual Tour. Realtors would slice together photos in an effort to trick you into thinking you were taking an actual tour. It doesn’t work that way anymore… virtual tours suck and make you look outdated. Anyways, why would you want to torture people in such a cruel manner??? The new era of real estate video marketing is full home video tours. check out these videos below to meet some Realtors that are already doing home tour videos better than you: The Pro Level Video Clayton Eason in Bentonville, Arkansas is probably the best video marketing Realtor I’m connected to on Facebook. Take a gander at this sample video that you might swear was a clip from MTV Cribs. The music. The quick cuts. The drone. Clayton’s videos set the bar if you’re in the real estate game. Closing Today! Video Marketing by #claytonnation helps to close another one in Bentonville! Posted by Clayton Eason on Tuesday, June 9, 2015 The Run and Gun Cell Video Colleen Frost in Murphy, Texas has a really cool and unique style to her videos. You’ll notice her videos have a real, raw feel to them. You can easily put yourself, as a buyer, in her shoes to get a real home tour not a virtual tour that sucks. (Warning: Colleen is a shoe-aholic so be prepared for some awesome stilettos!) POOF IT’S GONE! is her cool trademark line on YouTube videos when the home sells. Notice how every video on her YouTube channel has it? It means...

Mortgage Facebook Ads: Can You Exclude People?

Many loan officers want to know if they can exclude people from seeing their mortgage Facebook ads. I answer this common loan officer Facebook ads question in the 60 second video below. You can watch more at NillaNickTV or view the full...

The Countdown to TRID: What Realtors Need to Know

On October 3, 2015, as a result of the mandates imposed by Dodd-Frank, TRID (TILA RESPA Integration Disclosure) goes into effect. The time for debating the necessity of these changes is over. TRID is a Pending Reality   On that fateful Monday, much of the “how the real estate finance business is done” will change. This piece is intended to give you some of the highlights. It is, in no way, everything, but instead, a solid starting point: First, the current GFE (Good Faith Estimate), TIL (Truth-In-Lending) and Servicing Disclosures are being scrapped and replaced by the new LE (Loan Estimate). The new form is simpler and more logical than its predecessors. Second, the HUD-1 Settlement Statement, Final TIL and Itemization of Amount Financed Disclosures are being replaced by the CD (Closing Disclosure). With the new forms comes some new workflow considerations and timelines, best demonstrated by an example: First assume the lender is closed on Saturday and Sunday. From a LE perspective “Business Days” are defined as days the lender is open to the public for carrying out substantially all of its business functions. Meanwhile, as far as a CD is concerned, “Business Days” are all calendar days, except Sunday and Federal Holidays. As an example…Application received on Tuesday, October 4th, 2015. Lender must issue (via e-mail, snail mail or hand) the LE within 3 business days — or Friday, October 7th. During the 3 days, the lender MAY request verifying information from the applicant. The delivery of the LE begins a 7 business day trigger before there can be a closing date; therefore, the earliest potential closing...

How a Small Town Tennessee Lender Convinced the Area Whale Realtor to Use Her Exclusively Without Paying One Red Cent Towards Her Marketing

Some lenders choose to simply pay for Realtors marketing stuff and buy their (temporary) loyalty. That is stupid. Here’s a mortgage marketing idea you could: A) Start TODAY B) Probably get loans from within 2 weeks C) Create massive value to offer Realtors Here’s the process that I helped this loan officer do… 1. You are going to launch your own radio show. Yes, for reals. (It’s much simpler and CHEAPER than you think) 2. Come up with a snappy name and make it geo-specific. The Arlington Real Estate Power Hour. DFW Renter Escape Plans. Something like that. 3. Order cool “podcast” intro and outro music for your show from Fiverr.com. 4. Create a free account on BlogTalkRadio.com. You get 30 minute shows for free. You and the guest each call a number from your cell phone, so it’s super easy. 5. Make a hit list of your most desired business partners and start inviting them to be a guest. 6. Here’s the basic format for a 30 minute show – 5 min intro / 15 min interview / 5 min call-to-action / 5 min outro 7. Add the episode to your WordPress blog. 8. Market the show and make sure the guest sees the marketing. 9. Continue building those relationships. Here’s the funny thing — no one asks how many listeners or any of that. So don’t be scared thinking about how many people may or may not listen. The Realtors and other guests feel honored just to be invited. Barely any lenders are using podcasts and it creates an awesome reason to reach out to previously unreachable...

Top FAQ’s About Loan Officer Facebook Ads

Many mortgage professionals have loan officer Facebook ads questions and how it all really works. I’ll share information for the 10 most common questions loan officers ask when using Facebook advertising: Who can you target with mortgage Facebook ads? The targeting options available in the Facebook ads dashboard is something I have never seen on another advertising platform. The big blue has partnered up with 3rd party information providers for even more details than would be available from a Facebook profile alone. Some of the Facebook ads targeting include locations, age, sex, relationship status, homeowner status, interests, income, spending habits, vacation preferences, and many many more. These demographics will help you reach only your perfect customer when running loan officer Facebook ads. Do you run ads from a personal profile or business page? All Facebook ads are attached to a business page and created in your Facebook ads manager. You can pick which Facebook page you want to use (if you have more than one business page) when you are building the ad. If you still need to make a business page, you can do that at https://www.facebook.com/pages/create. Do you make a Facebook post before running ads? Maybe. There are 2 main ways to create an ad. First, you can make a post on your Facebook page and then turn it into an ad. In that case, yes, you would make a post before running an ad. The other option is to make a “Facebook dark post ad” which means the post is made inside your ads manager and the only people that ever see it are in your target audience...

Best Way To Use Facebook Video Ads for Roofing Companies

Starting out with Facebook ads can be an intimidating experience for the most seasoned roofing professional. If you freak out a little in the beginning, that’s OK. It’s part of the process! Jut kidding. Roofer Facebook ads are actually much easier than people think. Right now it’s so easy to make a short video with a cell phone. Then you can upload that to a Facebook business page and turn it into cool Facebook video ads for roofing companies. Watch this 5 minute tutorial video and download the Facebook Video Ads for Roofers Checklist. Tutorial: Facebook Video Ads for Roofing Companies Download The Facebook Video Ads for Roofers Checklist * We are not affiliated with Facebook and are providing this free information to help roofing company...

Effective Strategies To Beat Your Competition Online

It can seem difficult but this is the simple version of what it takes to beat your competition online. Step 1 – Set up the foundation for everything else (Lead Generating Website) Step 2 – Get the natural and free results (Organic Traffic) Step 3 – A couple dollas makes leads holla (Paid Traffic) Use this as a base if you are looking for a way to get yourself and your local business online. Watch the video for a more detailed explanation and schedule a strategy session if you want to review your current marketing. These 3 simple tips should help you focus on what’s not working to rev up that lead generation machine to beat your competition...

3 Google Updates That Could Kill Your Local Website

Change is a constant in the world of Google and they are at it again. This time it could affect you, the local business owner, and your website rankings when people search online. OK, so what are these changes and is your website safe? Google Update #1 – Mobile Optimization Requirement Mobile searches have now passed desktop searches and the fact is that no one wants to pinch and squeeze a desktop site to find what they need on a cell phone. Starting in April 2015, Google Search began expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Check the mobile friendliness of your website here. What does this mean in plain language? Google is going to stop showing your site in rankings on mobile searches if your website does not look good. This is great for local business owners with a mobile optimized HTML 5 site like we build at Sales Clubhouse. Google Update #2 – Local 3 Pack Back in the day (like, until last month) Google used to display 7 local business results with the map when anyone searched for an industry. Here’s a sample of how it looked: Things have changed as of August 2015 and now the results will only display the TOP 3 results. That means about 57% of local businesses just got screwed out of business because they are no longer visible. Were you one of them? Here’s a sample of the new results I ran for a pool company in my...

Real Life Marketing Problems Local Professionals Are Solving With a Simple WordPress Blog

Smart business owners and local professionals know that online marketing is here to stay. The challenge is to look at all the options and figure out WHAT to actually do and where to put your time and attention. See, it’s not like you don’t WANT to do it. You’ll do it IF it makes you money. There has to be a way to tie all these different ideas and strategies to one single place online. One place all our social media, videos, and other online marketing can point to get better qualified leads contacting us about working together. It’s even possible for you! No advanced marketing strategies or lead generation tactics should be used until you have the basics setup. Save your money on paid ads and traffic if you don’t have a home base built to capture leads. It’s awesome to have a WordPress blog (like this one) to send traffic that gets people to “raise their hand” and ask to chat about working with you.   “My auto shop, Danny’s Norwood Service, was already doing really well but we didn’t have a website.  Nick and his team got that setup and even helped us with Google rankings so more people find us. Because of our WordPress blog and a few other simple things we did our business is up about 30% from last year.”, says Danny Newton from Arlington, TX.   Some of the challenges small business owners and local service professionals like insurance agents, loan officers, and Realtors face can be solved with a personally branded WordPress blog. Want to chat about your own WordPress Blog?...

5 Gary Keller Quotes from Keller Williams MEGA Camp 2015 #KWMC

Keller Williams MEGA Camp is happening in Austin and this morning’s opening session included many powerful Gary Keller quotes. Below I have included 5 of my favorite’s seen by following the #KWMC stream on Facebook and Twitter. Gary Keller Quotes From #KWMC Failing in the moment does not mean you are a failure in life. – GK (Tweet This) The book Failing Forward had a great impact on me because I was allowing myself to feel like a failure when an idea didn’t work. It took me several attempts at launching myself when I left the corporate world. Luckily I didn’t give up. If you are not failing, you are not trying to be better. – GK (Tweet This) Isn’t this so true? This could become my favorite new Gary Keller quote! Don’t judge me by my mistakes, judge me by my responses to my mistakes. – GK We all make mistakes that don’t deserve to be judged. Except the Ashley Madison people. They deserve to be judged 🙂 How you use your time will determine the experiences of your life. – GK Everyone gets the same 24 hours although some people have discovered Virtual Assistants which can give you even more than that. If you use your time to BE average, that is what you will be. – GK Are you really the sum of the 5 people you spend the most time with? Did you hear any better Gary Keller quotes this week at Keller Williams MEGA Camp? Share it with me on Twitter @nilla_nick or on Facebook at...